Marketing ties into everything we do.
Ensuring customers find you is one thing, but making sure you can find your customers is even more crucial. We know what your market is looking for and how to get you right in front of them.
Our focus has always been on cross channel marketing, raw analytics and expertly-crafted campaigns, both traditionally and modern.
Before any project is started, we look at what's working and what isn't. We'll meticulously assess how you're currently tracking in the digital realm, review the data you already have and make traceable goals to ensure you make progress throughout the duration of our project. This initial review typically requires 6-12 months of raw Google Analytics data, yet we can also work with businesses just taking the first step into the digital world to make sure you get things set up right the first time.
Finding your Audience
After reviewing your data, we look at your current audience, understand their behaviour and make suggestions for your website and current marketing channels. This process will allow us to collaboratively work together on your overall 'wish list' for the kind of customers you wish you had to ensure our efforts are focused on bringing the best possible target to your website, store or engagement page.
Our targeted funnel processes will help you understand your customers, what they are searching for, what you should be providing and how to encourage them into the next stage.
Building your Content
We know it's difficult to have a stunning website without on-brand, quality and engaging content. We work with both our in-house copywriter and photographer (for local Queensland projects) or outsource to our favourite, talented teams throughout Australia. There's also the option of sourcing imagery on your behalf. By producing incredible content that reflects your business, we can create stunning campaigns and ensure a cohesive look is presented across all your social media and digital channels.
Tracking Goals and Campaigns
Once we've got a plan in place, know where you stand in your industry and what your overall goals are, we put your marketing tactics into play and track them each and every step of the way.